From idea to launched product — one studio, start to finish.

Durat Al-Zahirah is based in Qatar, so QAR remains the official pricing currency. USD equivalents are shown for international clients who want to compare Durat’s pricing against international agency or software studio quotes. The QAR/USD exchange rate is fixed at 1 USD = QAR 3.64.

That QAR 40,000 is the development fee — what it costs to write code. What it does not include is deciding what to build, shaping the brand, planning launch, or structuring the business side. By the time those pieces are added, founders often spend more than expected while also carrying coordination overhead. Our model scopes the full path with transparent launch and regular pricing tiers.

You can — and many founders try. The problem is that managing contractors is a full-time job on top of your actual job as a founder. Every time you switch from a strategist to a developer to a designer, context is lost. The developer builds what they were briefed, not what the strategist intended. The designer doesn't know why certain decisions were made. You spend your time in WhatsApp threads, not on your product. What you save in fees, you spend in time — and founder time at this stage is the most expensive resource in the business. We keep one team with full context, start to finish.

That's a fair point, and we'd never tell you a skilled freelancer can't write good code. The issue isn't their technical ability — it's what happens before and after the code. Did they help you validate that this is the right product to build? Did they help you think through your pricing model? Will they be there when you need to launch and get your first users? Good development is a necessary condition for a successful product. It's not a sufficient one. We've built our own products — AqarQA, Litreviews, MajmaAI — and we know from experience what breaks when any of those surrounding pieces are missing.

"Later" is where most MVPs stall. You build something, launch it quietly with no real go-to-market plan, get a few users who don't convert, and then realise you need to revisit positioning, onboarding, or core feature set. By the time you've done that, you've spent more than expected and lost months. The Discovery Sprint exists so you know what to build before committing to full build spend.

That's a real constraint and worth taking seriously. If the full engagement isn't the right move yet, start with Discovery Sprint. You'll get a defined problem, a validated user, a feature scope, and a launch-readiness assessment — everything needed to brief any team properly. If you continue to the immediate next stage within 30 days, the continuity discount applies to regular pricing.

Most agency frustrations come from the same two things: you were talking to account managers, not builders, and the team working on your product had never shipped a product of their own. We're a studio — we build and operate our own software. The same people who built AqarQA, Litreviews, and MajmaAI are the people who would work on your product. When we tell you something will take three weeks, we know because we've done it. We're also small by design — one team, one project lead, no handoffs between departments.

We can't, and we wouldn't want to — because at that price we'd have to cut the things that make the engagement worth doing. No discovery, no business planning, no launch support. You'd be paying us to do what the freelancer does, and the freelancer would likely do it as well. What we offer is a different product entirely: the full path from idea to first users, managed by one team with full context. The right question isn't whether we can charge QAR 40,000 — it's whether a QAR 40,000 engagement gets you where you need to go.