
Product Strategy · 9 min read
The Business Plan Behind a SaaS Product
A SaaS product is not only a set of features. It is a business model expressed through software. That means the founder must understand who pays, why they pay, how often they pay, what it costs to serve them, how they will be acquired, and what makes the product defensible over time. Without that logic, the product may be built but not become a business.
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