
SaaS · 9 min read
Why Branding Matters Before Building Software
Many founders treat branding as something to handle after the software is built. They imagine that the real work is development, while branding is the final layer: logo, colors, fonts, and social media graphics. This view is too narrow. Branding is not decoration. For a SaaS product, branding is part of strategy. It helps define who the product is for, what promise it makes, why it should be trusted, and how it should be positioned in the market.
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